Monthly Archives: August 2016

Decisions Decisions. Which pics make the cut?

By | Expert Advice, Tidbits from the Team | No Comments

So the big day is over and you can breathe a sigh of relief and get on with the business of being Mr. & Mrs. The only thing left to do is choose your photos.

The photos you choose will become the record of your day and you want to ensure all the best moments are captured. Here is how we suggest you approach the overwhelming task of choosing the best of the best.

Your album should tell the story of your wedding day.  You will want to include a few  photos from each part of the day: preparations – both bride and groom, the ceremony, formal shots with the family (just a few!), reception including speeches, and then some party shots, candids and detail pics.

Choose the pictures that you really love and forget about what you think you should include. The album is for you and should only include the photos that you want to see over and over again. It might be a good idea to do a separate album with slightly different pictures in it if your parents or anyone else would like one for themselves.


Don’t put off choosing your photos. Do it while your eye and memories are fresh. It shouldn’t be a chore but rather a nice way to relive that special the day. Have fun and choose the photos that speak to you of the fun, emotion and magic of the day.

And if you simply can’t decide between two pictures – let us know and we can help you choose.

Which picture was your favourite from the day? Did it surprise you? We would love to see it. Tag us @5ive15ifteen on Instagram so we can see.

Industry Insight – Flowers!

By | Lifestyle, Expert Advice, Tidbits from the Team | No Comments

Now that you know a little bit more about the faces behind 515 we thought it might be nice to get to know a few of the other industry people, the rest of the tribe it takes to make your day look and feel just the way you want it to.

Today we are highlighting Jordana Masi of White Oak Flower co.

Tell us a little about yourself

My name is Jordana and my flower business is White Oak. I have a studio and garden in my backyard in Toronto, that I share with my love and our two boys Bailey my dog and Jax my cat.

How and when did you get started in the floral industry? What attracted you?

I started working in a flower shop & garden centre when I was 15 years old, as a part time job during high school. Eleven years later and I’ve never gone more than 6 months without working with flowers. Being able to create with my hands, with pieces grown from the earth, has always seemed like a cool way to make a living to me. 

How did you develop your signature style?

It took time, practice, making mistakes, growth, and encouraging voices (including my own) to develop my style. I still practice. Every week I try to put some time aside with anything leftover from other jobs to try a new shape, a different method, or even a wonky palette. I want my style to change 100 more times before I’m 50.

Where do you look for inspiration?

The seasons,  anything and everything about them is so inspiring. How they flow into one another, the way they affect the woods, the water, the sky, us. Nature has always been at the root of why I do what I do.

What are the big trends in floral design at the moment? What do you foresee coming?

I’m hoping the new trend is sourcing and using ethically grown flowers and thoughtful design. I want people, and couples choosing decor, to care about WHERE and WHO is growing their flowers. It’s important to be conscious and aware, and realize that just like food, organically grown and locally sourced flowers are an important factor in sustainability.  If your clients don’t care, or don’t know it’s something they should care about, it’s our job to inform them.

Do you have a favourite flower?

My favourites changes every season. A few of my current favourites are: Hellebores, Narcissus, Ranunculus, Frittilaria, Bleeding Hearts, Peony, Foxglove, Hollyhock, Dahlia, Scabiosa, Clematis….that’s not even greenery!

Career highlight?

It was so flattering when Lauren Conrad followed me on Instagram. She still does!

Tips for flowers at home? Secret ingredients or tricks?

I like to keep flowers at home super clean and minimal. I suggest finding a simple, interesting vase and filling it with single stems of greenery or blooms. One to two varieties max in one vase. This gives any home the perfect touch, without being too stuffy or messy.

What is something that would surprise people to know about your industry? Something people don’t know about florists?

There is a special bond between florists and gardeners. Some of my closest friends are florists. They just get it. They freak out over the same things I do and work just as hard to make it happen. And by happen I often mean bloom, grow,  and sprout. Also, being a florist is the most physical and labour intensive job I’ve ever done. I don’t think I know a florist who doesn’t suffer from back, knee, wrist, hand, hip, and/or neck pain. We’re also crazy strong from lifting buckets of water and boxes of flowers all day – which is why we are so sore.

What is the most important thing for clients to know before choosing décor for their event.

People really need  to choose the right vendors. As with any part to your wedding, your flowers should be perfect for you. Couples need to know what their wedding style is and find the right florist to bring that to life for them. Once you choose your vendor, trust them and it will be magical. It’s like picking a restaurant, don’t go to a Thai restaurant and ask them to cook Italian food. It’s not that they don’t want you to be a happy customer, it’s just not what they do.

What’s the one piece of advice you would give couples shopping for wedding florals?

If you’re tight on budget, pick a few important places to spend your floral budget – like a beautiful bridal bouquet, a wicked ceremony installation or a gorgeous piece for the head table. You can make a greater impact by getting a few wonderful statement pieces than you can by trying to spread the flower budget throughout the entire venue.

Anything else you want to share? Anything at all!


To find out more about Jordana visit her here.

Do you have a favourite flower? Some awesome centre pieces? We want to see them! Tag us @5ive15ifteen

Get to know 515 – Mike Caringi

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Ever wonder who is behind the lens taking all these beautiful photographs? We thought it might be fun to get to know the 515 crew a little better. And who better to start with than Mike Caringi – principal photographer and creative director. Mike was a founding partner in 515 way back in 2001.

  1. What is something people would be surprised to know about you?

There are two things that come to mind for this. The first – I am completely fluent in Italian. I have lots of family in Italy and like to get there as much as possible. It really is just one of the most amazing places. It’s a second home for me. The second thing that might surprise people is that I am really good at Hula Hoop.  I can keep that thing going forever. It’s all in the hips!

  1. What’s your guilty pleasure?

Where do I start? My guilty pleasures are all food related. I have a sweet tooth and I love cookies! Mr. Christie Chocolate Chip Cookies especially. I’ve been eating those with a glass milk since I was a kid. For savoury treats I love Jamaican beef patties. Oh! And don’t forget about gummy candies.

  1. What’s your party trick?

This could be filed under party trick or another thing that people would be surprised to know about me. I’m a really kickass whistler! I can whistle anything really. I find myself whistling while I’m alone in the studio or setting up a shot, taking a shower and driving.

  1. Bucket list?

My bucket list is all about places I want to travel. I have been so fortunate and have been so many beautiful places – check out our destination wedding photos. But the places left that top my list are Spain, Greece, and Argentina.

  1. Favourite cocktail/boozy Bevy?

It really depends on my mood. If I’m having a boozy night out or I’m going out for a fancy dinner I like to start with a vodka martini (Tito’s, Belvedere or Kettle One). And I like my martinis dirty, extra olives and on the rocks. In the summer or in warmer climates, rose is usually my go to.  You may have seen some of my favourites  here.

  1. What are you currently listening to/watching?

Just like the rest of the world, I am obsessed with Game of Thrones. It’s just so good! I’m also currently watching Vampire Diaries and Broad City. Broad City is just so, so funny. As for music, I actually like to listen to some Italian music. This is also something that people might be surprised to know but when I was dating my now husband I used to send him lyrics of Italian songs.  It worked didn’t it! You can listen to some of them here: here and here.

  1. Favourite Toronto hidden gem?

We are so lucky to live in Toronto. It’s such an amazing, diverse city. There is really just about everything and anything you can think of. I live in the west end and I love walking around Roncesvalles. I get a strong coffee from Cherry Bomb that helps kick-start my day and the cocktails at the Ace are just amazing. They might not be hidden gems, more like my neighbourhood gems.

Do you have any questions you want to ask any of our crew? Tell us your party trick or tag is a pic of your guilty pleasure or hidden gem. We want to get to know you too!